You have probably heard some flavor of the old adage, "There's a difference between just doing things and doing them right."
It speaks to the importance of being very intentional in our choices and actions versus being satisfied with just making an effort of any size. Often, it's the difference between really being effective in what we do and...well...just "being". Fact is, we face these kinds of choices throughout our day, in both our work and in our personal lives.